MARKETING STRATEGY OF A UNIVERSITY: THE «7P» SYSTEM

Authors

DOI:

https://doi.org/10.18372/2786-5495.1.18884

Keywords:

strategic map, marketing strategy, the «7P» Concept

Abstract

This article describes the model of a university as an open system influenced by the factors of the marketing environment. Based on the systemic approach, the concept of the «7Ps» as a part of the marketing system is highlighted, and its application to the development of the marketing strategy of a university is explained.

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Published

2024-08-26

How to Cite

Malynka, O. (2024). MARKETING STRATEGY OF A UNIVERSITY: THE «7P» SYSTEM. Distance Education in Ukraine: Innovative, Normative-Legal, Pedagogical Aspects, 1(4), 96–105. https://doi.org/10.18372/2786-5495.1.18884

Issue

No. 4 (2024)

Section

Статті

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Copyright (c) 2024 Distance Education in Ukraine: Innovative, Normative-Legal, Pedagogical Aspects

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.