WE TEACH SOCIAL MARKETING CREATIVELY: THE EXPERIENCE OF PARTICIPANTS OF THE «NORWEGIAN PROJECT»

Authors

DOI:

https://doi.org/10.18372/2786-5495.1.17332

Keywords:

social marketing, innovations, Norwegian project, social adaptation and facilitation of military veterans

Abstract

The essence of social marketing and the specificity of its teaching to the participants of the Project of Social Adaptation and Facilitation of Military Veterans (the so-called «Norwegian Project») are explained. Successful case studies of social marketing campaigns and why they work, including how they reflect the «4 P's» of social marketing are described.

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Published

2023-02-24

How to Cite

Malynka, D. O., & Tomlins , D. R. (2023). WE TEACH SOCIAL MARKETING CREATIVELY: THE EXPERIENCE OF PARTICIPANTS OF THE «NORWEGIAN PROJECT». Distance Education in Ukraine: Innovative, Normative-Legal, Pedagogical Aspects, 1(2), 272–281. https://doi.org/10.18372/2786-5495.1.17332

Issue

No. 2 (2023)

Section

Статті

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Copyright (c) 2023 Distance Education in Ukraine: Innovative, Normative-Legal, Pedagogical Aspects

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.