COMPOSITIONAL FEATURES OF VISUAL ELEMENTS IN THE DESIGN OF MUSEUM APPLICATION INTERFACES IN CHINA

Abstract

Purpose. The aim of the study is to identify the compositional features of the visual organisation of museum application interface elements in China. The identification of their aesthetic characteristics will provide a theoretical basis for future interface optimization. Methodology. This study employs systematic analysis, artistic analysis, and compositional analysis to conduct a multidimensional analysis of interface design. Systematic analysis focuses on the structural and functional relationships between various visual elements; artistic analysis explores the role of images, fonts, and colours in visual expression; and compositional analysis focuses on the impact of layout, visual hierarchy, and dynamic effects on user perception and interface experience. Results. This study systematically analyses the visual elements and compositional characteristics of the interface design of museum applications in China. The study finds that most interface designs integrate aesthetics, functionality, emotionality, and traditional Chinese cultural connotations into a compositional paradigm that conveys cultural arts and national aesthetics to users. This study focuses on four core visual elements: layout (emphasizes clear information hierarchy and spatial order); font design (highlights traditional art and readability); colour coordination (reflects traditional colours and modern vitality; icon design (prioritizes functional orientation and cultural symbol expression). Additionally, the integration of visual elements with animation effects enhances the interface’s interactivity and engagement, creating a dynamic visual experience that combines visual appeal with cultural immersion. The overall design embodies modularity, adaptability, and immersion, establishing a path for the deep integration of traditional cultural aesthetics with contemporary design expression. Scientific novelty. This study is the first to adopt a compositional analysis perspective, systematically integrating visual elements and aesthetic characteristics in interface design to explore their role in enhancing visual communication and cultural expression. Practice has proven that visual elements not only convey national culture and regional characteristics but also serve as important vehicles for cultural narrative and emotional resonance. Creating interface designs that combine cultural significance, aesthetic appeal, and interactivity can optimize user experience, enhance the overall brand image of museums, strengthen users’ cultural identity and national pride, and drive the future development of museum interface designs. Practical relevance. This study provides innovative ideas for optimizing the visual aesthetics of interface design. Designers and scholars can utilize the results of this research to develop more reasonable design strategies to adapt to changing user needs and technological developments, and to enhance the user experience and cultural communication effects of museum applications.