SOCIO-CULTURAL AND LEGISLATIVE STRATEGIZING OF GRAPHIC DESIGN: INTERNATIONAL AND UKRAINIAN FOCUS

Abstract

The purpose of the article is to clarify the principles and vectors of graphic design strategy, to study the basic international framework that by default becomes the foundation for Ukrainian programs in terms of inclusion in the global space, to find out the achievements in graphic design strategy in Ukraine at the end of the first quarter of the XXI century. Methodology. The study uses the systematic method and the method of analysis. Results. The study found that the socio-cultural and legislative strategizing of graphic design is a fundamental component of its development in Ukraine. In international practice, the mission and systematic functioning of graphic design, the strategy of its development as a component of society and the current terminology are revealed by a series of program documents cited and analyzed in the article. They represent a coherent understanding of graphic design by most industry leaders and position it as a profession that focuses on ethics, morality, inclusiveness, and designers’ responsibility to humanity. It is shown that Ukrainian design, included in the global space, is generally guided by these documents, although it requires the approval of a national program by a broad coalition of design professionals, taking into account local features. Scientific novelty. The article actualizes the issue of the need to strategize graphic design as a leading design industry in Ukraine at the present stage of its development in Ukraine; systematically highlights the international documentary and programmatic framework for graphic design strategy, as well as records real steps that demonstrate the implementation of programmatic developments at the legislative level in Ukraine. Practical relevance. The concentration of most of the documents useful as an ideological basis for strategizing Ukrainian graphic design in one publication encourages the effective formation of proposals from stakeholders; the review demonstrates the power and dynamics of the institutionalization of graphic design in Ukraine.