Problems of the organization of advertising and information space of Kiev
DOI:
https://doi.org/10.18372/2415-8151.9.10529Keywords:
Urban design, advertising design, outdoor advertising, the concept of placement of outdoor advertising.Abstract
The article reveals the essence of a systematic approach to develop of the concept of placement of outdoor advertising in the urban environment (for example, Kiev), taking into account historical and town-planning zoning; It is given a meaningful analysis of the concept, the state of its implementation in Kiev and development prospects.References
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