SEMIOTIC APPROACH TO DIGITAL FASHION: VIRTUAL CLOTHING DESIGN BASED ON CHINESE MYTHOLOGY
DOI:
https://doi.org/10.32782/2415-8151.2025.35.43Keywords:
Chinese culture, cultural heritage, fashion design, digital fashion, Chinese mythology, virtual wearable clothing, augmented reality, computer graphic, semioticsAbstract
Purpose. Analyze the artistic and aesthetic characteristics of the characters from Chinese mythology's "Twelve Flower Gods" and offer modern design solutions for digital clothing in a Chinese style. Methodology. Theoretical and practical research methods have been used, including analyzing scientific and popular literature on the topic, as well as applying a semiotic approach to create a modern product design that reflects elements of Chinese mythology. By studying cultural heritage and the elements of Chinese mythology, we will propose stylized design solutions based on evolving pattern forms. The work uses software: for creating visualization of digital clothing CLO 3D, for creating accessories Nomad, Blender. To interact with augmented reality, the professional AR technology platform ZERO 10 and Kivicube are used. Results. Inspired by the "Twelve Flower Gods" and using flowers as a source of inspiration, innovative digital clothing designs have been created, as well as corresponding scenes have been modeled. Each piece of clothing, through its shape, color, texture, and composition, reveals a corresponding story associated with each Flower God. Virtual clothing collections have been developed that reflect the traditional Chinese style in innovative digital design products. Scientific novelty. This is the first time a semiotic approach has been applied to create modern digital clothing design that reflects the text of Chinese mythology. The practical results of virtual fashion design have been summarized. Practical relevance. The results demonstrate the potential of virtual fashion design in incorporating traditional ancient mythological elements into contemporary fashion and enable us to implement a virtual fashion design concept based on the imagery of the "Twelve Flower Gods". Models of digital garments with the ability to virtually dress on a consumer's body have been created. These models can be utilized to further explore digital fashion design and develop future style trends.
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