GRAPHIC AND LIGHTING DESIGN IN HOTEL LOBBY INTERIOR INSPIRED BY CHINESE ETHNIC DESIGN

Abstract

In modern hospitality, lighting design serves not only as a functional element of interior spaces but also as a crucial factor in shaping the aesthetic environment, influencing the perception of space and the emotional comfort of guests.Effective lighting can highlight architectural features, create an atmosphere of coziness or formality, and promote energy efficiency through the implementation of advanced technologies. Particular attention is given to the integration of ethnic elements in lighting design, which emphasizes the cultural identity of hotel spaces.This study focuses on analyzing the principles and methods of lighting design implementation in hotels, with an emphasis on incorporating elements of Chinese ethnic style. The aim of the research is to identify effective approaches to lighting organization that combine innovative technologies with cultural traditions, providing a comfortable environment for guests and enhancing the overall efficiency of hotel spaces. Purpose. The purpose of the study is to investigate the principles and methods of lighting design implementation in hotels, focusing on its impact on guest satisfaction and the creation of a comfortable and aesthetically pleasing environment. The study highlights characteristics, principles, and functional divisions of hotel lighting design and examines its influence on customers. This paper is a study of lighting design in hotels and its importance. It highlights such topics as characteristics, principles, and functional divisions of hotel lighting design and its influence on customers. The research examines differences in lighting techniques in domestic and overseas contexts. The scientific novelty of the work lies in the detection of new, innovative lighting methods and ways to combine them with ethnic Chinese style. It explores how lighting design can serve people and meet their psychological needs on the basis of a people-oriented approach.Methodology. The research methodology includes a comprehensive review of contemporary lighting design concepts and their practical applications in the hospitality industry. A mixed-method approach was utilized, combining quantitative analysis of lighting parameters with qualitative evaluations through case studies of successfully implemented lighting solutions in hotels. Additionally, the study investigates differences in lighting techniques between domestic and overseas applications. Results. The study identifies key elements of lighting design that significantly influence the perception of hotel interiors. These include dynamic lighting systems, color temperature adjustments, and the strategic use of accent lighting. The results demonstrate that carefully designed lighting not only enhances the visual appeal of hotel spaces but also contributes to improved guest experiences and operational efficiency. Specific emphasis is placed on exploring lighting methods that align with ethnic Chinese styles. Hotel lighting scenes were created using computer graphics.Scientific novelty. The scientific novelty lies in the detailed analysis of innovative lighting technologies and their role in shaping functional and aesthetic aspects of hotel interiors. This research provides new insights into the integration of smart lighting systems, sustainable practices, and their combination with cultural and ethnic motifs. The paper also explores how lighting design and graphic design techniques in the interior can meet psychological needs using a people-oriented approach.Practical relevance. The findings of the study have practical significance for designers, architects, and hotel operators. Recommendations are provided for implementing advanced lighting solutions to enhance guest satisfaction, reduce energy consumption, and align with modern design trends. This research also serves as a guideline for developing lighting strategies that meet the specific needs of diverse hotel categories and incorporate innovative methods with cultural elements.