CURRENT DISCOURSE ON ENVIRONMENTALLY-ORIENTED DESIGN AND SUSTAINABLE FASHION

Abstract

The article is devoted to the consideration of various materials on the topic of sustainable fashion development, in particular, such a phenomenon as the “slow fashion movement”, the history of its formation and development, and its connection with the concepts of environmentally-oriented design. Purpose. The purpose of the study is to study and analyze available scientifically based sources that highlight the prerequisites for the emergence, milestones of formation and features of the development of “slow fashion” in the context of sustainability as a concept of human life in modern conditions and as a requirement of the time, which necessitated the need to update the participatory aspect in design practices as an indicator of interaction between representatives of the fashion industry and consumers in the development of sustainable fashion and ecological design. Methodology. A comparative analysis of publications on the topic was applied, as well as synthesis and generalization methods. Thanks to the methods of analyzing sources in the areas of research on sustainable, ethical, slow fashion, the content of these concepts provided in modern scientific works was analyzed. Results. The main directions of considering textile and clothing design in the context of sustainable fashion were highlighted. The existing definitions and translations of sustainable fashion in Ukrainian and foreign scientific discourse were analyzed and systematized. The trends of their use with a certain semantic load were traced. Scientific novelty. The article first characterizes the concept of “slow fashion” and proves its consistency and difference in content from similar concepts, such as “sustainable (resistant) fashion”, “ethical (fair) fashion”, “ecological fashion”. The current concepts that dominate in the conditions of modernity in slow fashion are outlined. It is established that due to this, the participatory aspect of design and artistic creativity has acquired special importance. Practical relevance. The practical relevance of the results of the work lies in the possibility of their use for rethinking a holistic system of ideas about the concept of “slow fashion” as a component of “slow culture” in the context of the general sustainability of fashion, the formation of appropriate participatory strategies for its achievement in design practices of the fashion industry.