MEANS OF FORMING AN AESTHETIC IMPRESSION IN CLOTHING COLLECTIONS USING TRADITIONAL CHINESE ELEMENTS
DOI:
https://doi.org/10.32782/2415-8151.2025.37.47Keywords:
fashion design, emotive aesthetics, aesthetic experience, Chinese culture, national costume, fashion, design aesthetics, clothing collection, brand, designer, fashion trendsAbstract
The purpose of the article is to investigate the aesthetic expression of contemporary fashion design through the lens of traditional Chinese clothing culture, focusing on how designers apply translation strategies to integrate cultural elements within diverse design practices. Methodology. A dual-theoretical framework was employed, combining Kivy’s theory of emotive aesthetics with Dewey’s theory of aesthetic experience. The research adopted image analysis and case study methods, examining two contrasting collections: NE·TIGER SS 2015, representing traditional ceremonial aesthetics, and Vivienne Tam FW 2024, representing contested aesthetics in a cross-cultural context. Results. The findings reveal that fashion brand NE·TIGER constructs a solemn and coherent aesthetic through structural representation, symmetrical composition, and ritual symbolism, evoking stable and harmonious emotional pathways. In contrast, fashion brand Vivienne Tam employs symbolic collage, cultural dislocation, and visual hybridity to provoke emotional tension, encouraging open-ended interpretation and reflective engagement. Differences were identified in colour strategies, material usage, silhouette construction, and symbolic integration, reflecting divergent aesthetic mechanisms and expressive logics. Scientific novelty. The study develops a dual-dimensional analytical model, the Emotional Aesthetic Pathway and the Aesthetic Experience Pathway, to systematically evaluate how traditional cultural resources are translated into contemporary fashion design. This model offers a theoretical tool for examining the interplay between emotional mechanisms, visual semantics, and cultural narratives in fashion. Practical relevance. The research provides structured guidance for designers seeking to incorporate traditional cultural heritage into modern fashion aesthetics, highlighting strategies for balancing cultural continuity with innovative expression. These insights may inform both design practice and fashion education, fostering deeper emotional resonance and cultural identity in contemporary fashion.
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