FEATURES OF THE USE OF SILK ROAD ART MOTIFS IN COSTUME DESIGN BASED ON AIGC TECHNOLOGY
DOI:
https://doi.org/10.32782/2415-8151.2025.35.51Keywords:
fashion design, design efficiency, cultural heritage, personalization and customization, AIGC, virtual try-on, technological innovationAbstract
Purpose of the article: to analyse the possibilities of AIGC technology in the design of modern costumes using motifs of art from the Silk Road period.. Methodology. This study used a wide range of research methods: analysis, synthesis, systematisation and information processing. In studying the literature, we analysed documents on AIGC technology, Silk Road costume culture and fashion design innovation, organising relevant theories and research findings to provide a theoretical framework for the study. Results. The article presents the results of an in-depth study of the mechanism of using AIGC technology in the integration of cultural heritage into design innovations. The article analyses how AIGC technology processes and transforms elements of art from the Silk Road period; it also provides recommendations for researching heritage in other traditional cultures. New methods and tools for designing clothing are proposed that allow designers to integrate elements of the Silk Road costume culture into modern design concepts, developing costume products with rich cultural connotations and market competitiveness. The transformation of historical cultural traditions into modern fashion through digital innovations contributes to the inheritance and development of the art of Silk Road costume and the prosperity of the design industry. Scientific novelty. For the first time, an in-depth integration study of AIGC technology and modern costume design using motifs of Silk Road art was conducted; new possibilities for applying AIGC technology in the study of cultural heritage and design innovations were explored, and new ideas and methods for integrating Silk Road art into modern design were proposed.. Practical relevance. Using AIGC tools such as Midjourney for costume design, we have summarised a set of effective methods for designing Silk Road art motifs through case studies, providing practical tools and processes for designers..
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