DIGITAL DESIGN TECHNOLOGIES IN CREATING AN INTERACTIVE NARRATIVE IN THE MUSEUM SPACE
DOI:
https://doi.org/10.32782/2415-8151.2025.35.14Keywords:
interactive technologies, digital technologies, graphic design, theory of interactive narrative, museum location, digital product, art heritageAbstract
The purpose of the article is to explore the potential of digital cultural and creative innovations, to analyse the latest approaches to solving the problem of presenting artistic and cultural heritage in the museum space using digital technologies. Methodology. In this research work, a mixed research methodology was utilized in conjunction with the research objectives and research questions. The primary research approach integrates both quantitative and qualitative methods, ensuring a comprehensive and nuanced understanding of the local culture-infused digital cultural and creative (DCC) designs.Results. Explored the possibilities of applying interactive narrative theory to the design of localised digital cultural and creative products. The focus is on addressing the problem of cultural localisation, developing a combined empirical and theoretical research framework, identifying and analysing factors influencing digital cultural and creative design, and providing theoretical guidance for the localisation of digital cultural and creative products. It is emphasised that design products such as digital projection images, interactive elements, videos, etc. in combination with musical accompaniment can demonstrate the rich cultural heritage of China through the transformation of space and changes in light and shadow, and integrate a large amount of information.Scientific novelty: The possibilities of effective application of the theory of interactive narrative in the development of localised digital cultural and creative products, namely museum locations using digital technologies are analysed.Practical relevance. On the example of museum locations in China - Pingshan exhibition hall, Chongqing Times Museum, the Tianmen Site Museum, etc., the key factors of digital design and the possibilities of digital localisation of historical and cultural heritage are considered.
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