ANALYSIS OF THE TOP MODEL NAOMI CAMPBELL`S INFLUENCE ON THE GLOBAL FASHION INDUSTRY (BASED ON THE VICTORIA AND ALBERT MUSEUM EXHIBITION, LONDON)

Abstract

The aim of the article is to analyse the main stages of N. Campbell's professional career and identify the main factors of her influence on the global fashion industry Methodology. Biographical, historical and chronological methods have been used in the study, as well as methods of costume samples and photographic materials figurative stylistic and formal analysis. Summary. The factors of influence of the top model Naomi Campbell's professional activities on the global fashion industry have been analysed in the study. The most important stages of the fashion model's career have been highlighted, and the peculiarities of cooperation with designers and its influence on fashion designs promotion have been determined based on the samples of clothes, shoes and accessories presented at the first exhibition in the history of modelling ‘NAOMI: In Fashion’ at the Victoria and Albert Museum in London. The historical background of the term and the establishment of the «supermodel» status, related to the activities of D. Versace and several key events, the first of which was the models photos publication, including photo of N. Campbell on the cover of the British magazine Vogue in January 1990, have been identified. The study demonstrates that N. Campbell's legacy is a significant page in the history of both numerous clothing brands and world fashion, reflected in podium shows, publications of leading fashion magazines, participation in cultural and artistic orientation public events, as well as in mentoring and supporting young models. Campbell's activism is evident in her advocacy for diversity in fashion: she has consistently raised her voice to address inequalities in the industry, advocating for greater representation of black models. Her efforts not only led to change, but also inspired countless others in the fashion world to follow suit. Campbell's proactive attitude is clearly reflected in her promotion of diversity in fashion: she has consistently raised her voice to address inequalities in the industry, advocating for greater representation of black models. Her efforts not only led to positive changes, but also inspired plenty of other people in the fashion world to follow her example. The scientific novelty. The creative path, peculiarities of collaboration with designers, and the role of a single model in the presentation practices of a costume were analysed for the first time in art history research on design. The source of the research is the first project in the world exhibition practice, which is currently presented at the Victoria and Albert Museum in London. Practical significance. The results of the study can be used as a basis for monographs, textbooks, and lecture courses on the history of design and the history of modelling.