MODERN DESIGN EXPRESSION OF TRADITIONAL CRAFTS: THE CASE OF СHINESE TRADITIONAL WOODBLOCK PRINTS

Abstract

The purpose of this paper is to explore the value elements of traditional handicrafts represented by Chinese traditional woodblock prints and their design expressions in modern times and to analyze the path of traditional handicrafts returning to contemporary life. Methodology. This study mainly uses the literature analysis method to analyze the artistic characteristics of Chinese woodblock prints and combines the case study method to propose design innovation strategies for traditional handicrafts. Results. This paper analyzed the artistic characteristics of Chinese traditional woodblock prints. And analyzed the synergistic and symbiotic relationship between traditional handicrafts and modern design. The sustainable innovative design strategies of traditional handicrafts represented by woodblock prints are proposed: multi-dimensional translation of cultural elements and cultural connotations; сrossborder cooperation for cultural integration; digital intelligence technology to enhance the cultural experience. Scientific novelty lies in the systematic discussion of the design value elements of traditional handicrafts and the corresponding design innovation path, which is of great significance in promoting the revival and inheritance of traditional handicrafts. Practical significance. This study opens up ideas for designers to carry out creative product design, which is of great reference significance to the work of future designers, and at the same time provides effective guidance for the revitalization of traditional handicrafts.