SUSTAINABLE FASHION IN THE CREATIVITY OF UKRAINIAN AND FOREIGN CLOTHING BRANDS
DOI:
https://doi.org/10.32782/2415-8151.2024.32.12Keywords:
sustainable fashion, eco-fashion, conscious fashion, fashion industry, designAbstract
The purpose of the work is to research the direction of sustainable fashion, identify its principles, influence on the fashion industry of Ukraine and the world. Methodology: literature review, analytical research, interpretation and systematization of the obtained results were used; while working with visual materials, the visual-analytical method, methods of formal, functional, and semiotic analysis were used. Results: the impact of conscious fashion on the fashion industry was determined, the aspects that make up sustainable fashion were determined, the directions of work of Ukrainian and foreign designers were analyzed, and a comparative characteristic of the specifics of the brands’ work was compiled. The main principles followed by brands in their creativity and the prospects of sustainable fashion are defined. On the basis of the conducted research, a collection of models in eco-style from recycled denim with the use of Ukrainian painting was developed. The scientific novelty of the obtained results lies in the determination of the principles of sustainable fashion on the example of brands that adhere to them and popularize sustainable fashion in their creativity. Practical significance. The obtained results can be used for the modern practice of design and production of clothes and accessories, in the production of clothing collections using the principles of sustainable fashion, during the study of disciplines related to modern trends in design, ecological trends in the design of products.
References
Абрамова О. В., Єжова О. В., Чистякова Л. О., Кудревич І. О. Дизайн-проєктування авторської колекції одягу з використанням техніки печворк. Art and design. 2020. № 1. С.28–40. URL: https://er.knutd.edu.ua/bitstream/123456789/15435/1/artdes_2020_N1_P028-040.pdf
Action: Sustainable Fashion – усвідомлений підхід в колекціях ARTEMKLIMCHUK. URL: https://vogue.ua/article/fashion/brend/action-sustainablefa s h i o n - o s o z n a n n y y - p o d h o d - v - k o l l e k c i y a h - artemklimchuk-41605.html
Action: Sustainable Fashion – як виглядає нова раціональність FROLOV. URL: https://vogue.ua/article/fashion/brend/action-sustainablefashion-41760.html
Action: Sustainable Fashion – як бренд the Coat by Katya Silchenko прийшов до усвідомленого споживання. URL: https://vogue.ua/article/fashion/brend/action-sustainable-fashion-kak-brend-thecoat-by-katya-silchenko-prishel-k-osoznannomupotrebleniyu-41824.html
Action: Sustainable Fashion – як бренд DevoHome працює з коноплею. URL: https://vogue.ua/article/fashion/brend/action-sustainable-fashion-kakbrend-devohome-rabotaet-s-konopley-41433.html
Карпова К. Висвітлення ЗМІ сталої моди: лінгвістична перспектива. Вісник КНУ імені Тараса Шевченка. Folklore Studies, 2023, (2(34), 65–71. URL: https://philology-journal.com/index.php/journal/article/view/165
Кисельова К., Удріс-Бородавко Н., Болтенков А., Чистіков О. К. Шляхи екологізації моди. Дизайн-освіта як галузь креативних індустрій: матер. Всеукр. наук.-практ. конф., 18-19 квітня 2019 р. КНУКіМ: КНУКіМ, 2019. С. 46–52.
Колосніченко О.В., Кротова Т.Ф., Пашкевич К.Л. Sustainable Fashion як тренд сучасності. Мистецтвознавство України. 2021. № 21. С. 35–42. URL: http://mystukr.mari.kiev.ua/article/view/254670
Офіційний сайт бренду KSENIASHNAIDER. URL: https://www.kseniaschnaider.com/
Офіційний сайт бренду Bevza. URL: https://www.instagram.com/bevza/?hl=ru
Офіційний сайт бренду Gaptuvalnya. URL: https://gaptuvalnya.com/
Офіційний сайт бренду Litkovskaya. URL: https://litkovska.com/uk
Офіційний сайт бренду Dzhus. URL: https://www.irinadzhus.com/home-ukr
Офіційний сайт бренду Levi’s. URL: https://www.levi.com/US/en_US/features/sustainabiliy
Офіційний сайт бренду Girlfriend Collective. URL: https://girlfriend.com/pages/about-girlfriend
Офіційний сайт бренду Ninety Percent. URL: https://ninetypercent.com/pages/new-sustainability
Приходько-Кононенко І.О., Колосніченко О.В., Остапенко Н.В., Сіндарова Л.Р. Дизайн-проектування колекції жіночого одягу з використанням техніки печворк. Art and Design, №2 (2), 2018. C. 66–73. URL: https://er.knutd.edu.ua/bitstream/123456789/9629/1/artdes_2018_N2_P066-073.pdf
Що таке Sustainable Fashion та хто ж вони, українські sustainable-бренди. Ukrainian Fashion. URL: https://ukrainian.fashion/shho-take-sustainable-fashionta-xto-zh-voni-ukra%D1%97nski-sustainable-brendi/
7 технологій сталої моди для екологічно чистого виробництва. URL: https://3dlook.ai/contenthub/7-sustainable-fashion-technologies/
Bravo L. How To Break Up With Fast Fashion: A guilt-free guide to changing the way you shop – for good. Headline Home, 2020. URL: https://www.amazon.com/How-Break-Fast-Fashion-guilt-free-ebook/dp/B08316G8PX/ref=sr_1_1?crid=28QIO8JEOAS3J&keywords=how+to+break+up+with+fast+fashion&qid=1672989838&s=books&sprefix=how+to+break+up+with+fast+fashion%2Cstripbooks-intl-ship%2C211&sr=1-1
Beans C. Can nature inspire sustainable fashion? PNAS. Science and culture, 2023, 120, (20). URL: https://www.pnas.org/doi/10.1073/pnas.2306481120
Carolyn Beans web page. URL: https://www.americanscientist.org/author/carolyn_beans
Exploring the three Rs of waste management – Reduce, Reuse, Recycle. URL: https://roguedisposal.com/resources/education/recycling/exploring-the-three-rs-ofwaste-management-reduce-reuse-recycle#
Fashionable scientists and the science of sustainable fashion. URL: https://cen.acs.org/environment/sustainability/Fashionable-scientistsscience-sustainable-fashion/100/i41
High Fashion: The Sustainability Initiatives of Vivienne Westwood, Coach, and Jacquemus. URL: https://sustainablefashionbyraya.com/2023/09/12/
high-fashion-the-sustainability-initiatives-of-viviennewestwood-coach-and-jacquemus/
How Working For Vivienne Westwood Inspired Me To Start My Own Sustainable Brand. Vogue UK. URL: https://www.vogue.co.uk/fashion/article/vivienne-westwood-inspired-sustainable-brand
How Ethical Is Stella McCartney? URL: https://goodonyou.eco/how-ethical-is-stella-mccartney/
How Ethical Is Girlfriend Collective? URL: https://goodonyou.eco/how-ethical-is-girlfriendcollective/
How Sustainable Is Patagonia? All You Need to Know. URL: https://impactful.ninja/how-sustainableis-patagonia/
How sustainable is Reformation? URL: https://thepomelade.com/fashion/how-sustainable-isreformation/
Our favourite sustainable brands. Harper’s Bazaar. URL: https://www.harpersbazaar.com/uk/fashion/what-to-wear/g19491797/the-best-and-stillchic-sustainable-brands/
Pashkevych K.L., Khurana K., Kolosnichenko O.V., Kpotova T.F., Veklich A.M. Modern directions of eco-design in the fashion industry. Art and design. 2019. №4. C. 9–20. URL: https://er.knutd.edu.ua/bitstream/123456789/14898/1/artdes_2019_N4_P009-020.pdf
Siegle L. To Die For: Is Fashion Wearing Out the World? Fourth Estate, 2011. URL: https://www.amazon.com.au/Die-Fashion-Wearing-Out-World-ebook/dp/B005AKHSR8
The ultimate green reading list: 10 books to help you become more sustainable. Harper’s Bazaar. URL: https://www.harpersbazaar.com/uk/guide/g43448845/sustainable-reading-list/
Theanne N. Schiros, Romare Antrobus, Delfina Farías, et al. Microbial nanocellulose biotextiles for a circular materials economy. Environ. Sci.: Adv., 2022, 1, 276-284 URL: https://pubs.rsc.org/en/content/articlelanding/2022/va/d2va00050d
Top 10: Sustainable Clothing Companies. URL: https://sustainabilitymag.com/articles/top-10-sustainable-clothing-companies
Unstitched: Ninety Percent. Harper’s Bazaar. URL: https://www.harpersbazaar.com/uk/fashion/whatto-wear/a43305489/unstitched-ninety-percent/
85 Responsible Clothing Brands from Europe You’ll Love. URL: https://goodonyou.eco/most-ethicaland-sustainable-clothing-brands-from-europe/
