INTER-CIVILIZATIONAL CHALLENGES OF THE GLOBALIZED WORLD: LINGUO-SOCIAL ASPECT
DOI:
https://doi.org/10.18372/2412-2157.36.16979Keywords:
globalized world, inter-civilizational challenges, intercultural dialogue, word of the year, social communicationAbstract
The article is devoted to the analysis of the sociolinguistic project "Word of the Year" as a mechanism for the formation of
social knowledge. Regular data from monitoring studies of lexemes that denote phenomena and processes that are in the focus
of public attention allow us to take them into account while forming strategic communication to overcome inter-civilizational
challenges.
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