DIGITAL TECHNOLOGIES IN EXHIBITION SPACES: TRANSFORMING ARTISTRY AND VISITOR EXPERIENCE
DOI:
https://doi.org/10.32782/2415-8151.2025.35.46Keywords:
digital exhibition, artistry, visitor experience, immersive technology, interaction design, multimedia design, virtual reality, augmented reality, multimedia, museum studies, cultural heritage, curatorial practiceAbstract
Purpose. This paper investigates how digital technologies transform artistry and visitor experience in contemporary exhibition spaces, focusing on enhancing, rather than diminishing, artistic and experiential qualities. It explores the reshaping of art creation, presentation, and reception through digital mediation, addressing both opportunities and challenges. Methodology. The study combines systematic literature review with case study analysis. The review examines research on digital technologies in museums/ galleries, identifying trends and challenges. Case studies analyze three exemplary exhibitions: The Palace Museum's Digital Gallery (China), Mori Digital Art Museum TeamLab Borderless, and the National Museum of Qatar. Thematic analysis was used to identify recurring themes. Results. Findings reveal digital technologies' potential to transform artistic practice, enabling dynamic, interactive art forms, hybrid spaces, and enhanced narratives. They also enhance visitor engagement through multi-sensory immersion, personalization, and extended reach. Challenges include technological dominance, user-centered design needs, and curatorial integrity. Case studies demonstrate successful technology integration that complements artistic content and enhances visitor experience. Scientific novelty. This study provides a comprehensive analysis of the interplay between digital technologies, artistry, and visitor experience. It synthesizes diverse findings, offering a nuanced understanding of opportunities and challenges. The conceptual model provides a novel framework for guiding digital exhibition design and provides critical perspective about proper technology use. Practical relevance. The insights benefit museum professionals, exhibition designers, artists, and technology developers. The paper offers guidance on effectively integrating digital technologies, emphasizing user-centered design, narrative coherence, accessibility, and balancing innovation with artistic integrity. Findings and the model inform future exhibition design. Case studies offer best-practice examples for diverse contexts.
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