PECULIARITIES OF PROJECT-GRAPHIC MODELING IN THE COMPOSITION OF MULTIMEDIA OBJECTS

Abstract

Purpose. The purpose of the study is to study the features of design and graphic modeling in the process of composing multimedia objects in order to increase the efficiency and aesthetic appeal of modern digital products. The task of the work is to determine the basic principles and methods of creating multimedia models that ensure ideological integrity and functional efficiency of compositions. Methodology. The methodology is based on a mixed approach that combines theoretical analysis of existing scientific sources, a systematic approach to studying modeling processes, and practical experimental application of modern digital tools and software. Special attention is paid to the analysis of design and graphic methods and approaches used in creating multimedia objects, as well as their integration into compositional solutions. Results. The result of the study was the identification of key features of modern methods of design and graphic modeling, the development of recommendations for their application in the process of creating multimedia compositions, and the proposal of new approaches to optimizing the structural and aesthetic aspects of multimedia objects, which allows to increase their interactivity and functionality. Scientific novelty. The scientific novelty lies in the systematization and improvement of modern methods of design and graphic modeling taking into account new technological capabilities, the determination of their role in the creation of complex multimedia compositions, as well as the development of theoretical approaches to building more effective models in this area. The proposed approaches and models have the potential for widespread application in the practical activities of researchers, designers and developers of multimedia systems. Practical relevance. The practical relevance of the study lies in the creation of recommendations and tools for specialists involved in the design of multimedia objects, as well as in increasing the quality and competitiveness of digital products by improving the processes of their composition and modeling. This will allow for more effective use of modern technologies to create innovative multimedia solutions in various fields of activity.