Features of perception of dynamic visual advertising on transport
DOI:
https://doi.org/10.18372/2415-8151.6.9962Keywords:
Visual advertising on transport, visual perception, dynamics, a font.Abstract
The visual perception of visual advertising on transport (VAT) on perception of time, space and movement is systematized. Styles of fonts in VAT, which basically are used at creation of the advertising message, are analysed. Features of perception of VAT contents are determined, taking into account a parity of visualization of an artistic image to the text of the advertising message on board a vehicle.References
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