THE KUNST CONCEPT (KOGNITIVE UNIVERSAL NEURO-STRUCTURAL TOPOLOGY) AS AN EVOLUTIONARY APPROACH TO THE PROTECTION OF DESIGN CONCEPTS FROM THE PERSPECTIVE OF INTELLECTUAL PROPERTY

Abstract

Purpose. The purpose of this study is to develop a new theory and practice for protecting ideas in the field of design, based on the neurophysiological nature of creativity. Within the framework of the KUNST approach, an idea is conceptualized as a cognitive neural structure and a knowledge frame, which can be represented in the form of a formalized textual message. This approach makes it possible to form a new paradigm of intellectual property law, oriented not only toward the protection of materialized objects, but also toward the primary concepts that gave rise to them. Methodology. To achieve this goal, an interdisciplinary approach was applied, combining neuroscience, cognitive psychology, modern artificial intelligence algorithms, and legal mechanisms. The main tools include modeling ideas as topological structures, their formalization in the form of “prompt-based” descriptions, tokenization through blockchain technologies, and verification via AI. This ensures reproducibility, verifiability, and standardization of ideas at the early stages of their existence. Results. A model is proposed in which ideas can be fixed in the form of short syntactic constructions – terms that reflect their cognitive content. Such a model enables the creation of a new level of legal protection, independent of the further materialization of the idea. It combines the functions of copyright, patenting, and innovative registration, forming a unified mechanism of rights preservation, while also extending the representation of graphic methods of expressing ideas into formal mathematical descriptions. Scientific novelty. The implementation of the KUNST concept allows authors of ideas in the field of design to obtain protection already at the stage of conceptual formation. This ensures transparency in legal relations, minimizes the risks of plagiarism, and stimulates innovation. The proposed approach can serve as a foundation for creating an international system of concept registration and can be applied not only in design but also in a wider range of creative and scientific domains. Practical relevance. The proposed KUNST approach enables the development of new mechanisms of legal protection at the international level, allowing authors and designers to secure their concepts even before materialization. This opens prospects for creating a global database of ideas that prevents unauthorized use and ensures fair monetization of intellectual activity. The concept can be applied in the fields of digital design, industrial models, as well as in a wider range of creative and scientific practices.