SYMMETRICAL COMPOSITIONS USING NATURAL FORMS IN GRAPHIC DESIGN OBJECTS
DOI:
https://doi.org/10.32782/2415-8151.2025.38.1.9Keywords:
natural forms, bioforms, principles of creation, composition, symmetry, stylization, coloristics, graphic design object, design objectAbstract
The article discusses symmetrical compositions using natural forms in contemporary Ukrainian graphic design. It analyzes the principles of design creation and characterizes its color solutions. It determines the aesthetic and communicative significance of bioforms in forming a harmonious visual structure. Purpose. The purpose of the study is to identify patterns and analyze the principles of creating symmetrical compositions using natural forms in contemporary Ukrainian graphic design, as well as to determine their aesthetic and communicative potential. Methodology. The work uses a systematic approach, which involves collecting factual data and conducting field surveys, gathering specialized scientific materials on the issue, and systematizing the factual data obtained on the creation and application of bioforms in graphic design. The analysis method was used to identify the basic principles of symmetrical compositions. The results of the study show that symmetrical compositions using natural forms are very common in Ukrainian graphic design, particularly in logos, labels, packaging, and other types of visual products. To create them, the author chooses relative (mirror), translational (with a vertical or horizontal axis), and rotational symmetry depending on the artistic concept, the nature of the natural form, and the compositional structure of the future design object. When interpreting natural forms, various stylization methods are used to achieve decorativeness, meaningfulness, and stylistic expressiveness of the composition. This effect is achieved by generalizing, simplifying, and abstracting the form, color, and details of the object. Scientific novelty. Based on actual examples of Ukrainian graphic design, an analysis of symmetrical compositions with bioforms was conducted. The principles of their creation were established, as well as the peculiarities of applying color solutions and stylization techniques to achieve integrity, expressiveness, and harmony of form. Practical relevance. The identified examples of symmetrical compositions using natural forms in contemporary Ukrainian graphic design can be used by practicing designers as visual material for further creative work.
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