ART INTEGRATION AS A MEANS OF FORMING VISUAL IDENTITY AND PSYCHOLOGICAL COMFORT IN DENTAL CLINICS
DOI:
https://doi.org/10.32782/2415-8151.2025.38.1.4Keywords:
art integration, visual identity, design solution, interior, painting, psychological comfort, dental clinicAbstract
The article substantiates the role of art integration in forming the visual identity and ensuring the psychological comfort of modern dental clinics. It is established that art integration serves not only a decorative but also a branding function: a focused selection of art object themes allows the clinic to convey key value orientations. Emphasis is placed on moving away from the traditional sterile minimalism towards creating a «therapeutic, patient-centered interior». Purpose. The goal of the research is to substantiate the application of visual art as a design tool; and to identify its psychosocial and art-therapeutic functions in reducing anxiety and dismantling stereotypes associated with medical spaces. Methodology. Through cognitive and aesthetic analysis, the features of forming a comfortable interior by integrating artwork into dental clinics were identified. Systemic comparative analysis allowed for the identification of factors contributing to the visual identity and psychological comfort of these institutions. An inductive approach was applied during the analysis of existing dental clinic interiors. Results. It is substantiated that art integration, particularly the use of paintings and artistic works, is a means of humanizing the environment of dental clinics. It is established that the integration of art breaks the stereotype of a «cold» medical space. It is proven that artworks contribute to the formation of stable psycho-emotional comfort, serving as an element of visual identity and branding. Scientific novelty. It is substantiated for the first time that the integration of art objects into the dental clinic space is a functional tool for humanizing the environment, and not exclusively a decorative act. It is established that artworks are a crucial element in shaping visual identity and conveying value orientations. Practical relevance. The obtained results can be implemented in the practice of modern dental clinics and design projects for medical institutions with the aim of improving the quality of service and patient loyalty. The application of art-oriented design helps reduce dentophobia and also improves communication. Recommendations for the selection and placement of paintings can be used when designing new clinics or renovating existing ones, also reducing professional stress among medical staff.
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