Principles of creating a person-oriented design.

Abstract

The article analyzes the basic principles of creating a human-oriented design, namely immersion, empathy and collaboration with a future user of a product or service.  The component of the method - design thinking, that is, how thinking and processing ideas helps in creating new projects focused on people is considered.  The process is reflected - the task of which is to understand the user and his problems, create and test assumptions against this background, change the problem statement and find alternative strategies and solutions.

Method design-thought closely interlaces with psychology and cognitive perception of space, environment and authentication of itself, in a company. Therefore, better in all such method works on intersection of different spheres: business and company, logic and emotions, rationality and creativity, human and economic needs, system and personality. Use of methodology design-thought for development of products, services, environments and digital experience, can improve end-point, and increase his benefit. This method will help to feel the needs of personality and company, and then incarnate them in a product, or service. High-quality changes taking place in life of users cause satisfaction with using. In general, a method consists of 5 stages, which can be not successive, but returning to them in moments of iterations, can be chaotic.

Human-oriented design is an unique approach for resolving problems that sometimes can look senseless and unworthy attention.

It is proved that human-oriented design is gaining relevance in the present and the qualitative influence of this method is revealed in solving user problems.