Visual merchandising (registration of shop-windows) as a form of artistic representation of costume
DOI:
https://doi.org/10.18372/2415-8151.4.6285Keywords:
Representation of costume, visual merchandising, registration of shop-windows.Abstract
An author examines the art of registration of shop-windows as constituent of visual merchandising and one of forms of presentations of fashionable suit, makes historical examples and receptions of registration of shop-windows. In modern terms they are conceptual, maximally close to installations and works of art, PR- become motions of department store or separate brand. The design of shop-windows does actual the problem of their functioning as visual merchandising in the conditions of municipal environment. A problem is studied not enough.References
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