DIGITAL NOMADS: WAY OF WORKING AND LIFESTYLE

Abstract

Introduction. The lifestyle of digital nomads, professionals combining remote work based on information and communication
technologies, cloud technologies, high-speed Internet with travel, and exploration of different cultures and historical places, is gaining popularity worldwide. The aim of the article is to analyze the phenomenon of digital nomads, their professional activities, and their lifestyle. To present a generalized profile of a digital nomad based on sociological surveys. Research methods. To analyze the phenomenon of digital nomadism, comparative, hermeneutic, and contextual methods are employed. Axiological and sociocultural approaches made it possible to identify a typology of factors that motivate individuals to choose a nomadic lifestyle. Comparative analysis of sociological survey data enabled the formation of a generalized "portrait" of the digital nomad, explicating their core value orientations in life and work. Research results. It is shown that the phenomenon of digital nomadism emerged in the 2000s, gained popularity after the COVID-19 pandemic, when borders opened and travel opportunities resumed, and the benefits of remote work became apparent. The generalized image of a digital nomad is a representative of Generation Z or a millennial, most often male and working in IT or as an advanced digital user. This person sees the meaning of life in self-development and values the pursuit of diverse experiences, knowledge, and impressions. Discussion. Digital nomadism is becoming increasingly widespread and is receiving institutional support at both national and regional levels. A growing number of countries are amending their legislation and introducing digital nomad visas. While this requires substantial investment in infrastructure on the part of host countries, it is widely believed to have a positive impact on both the economy and the social sphere. Conclusions. Digital nomadism has become possible due to political and technological transformations. Digital nomadism implies a mobile lifestyle and remote work, fostering the development of a new identity and way of life. This phenomenon also influences social and economic processes as well as cultural interaction. For digital nomads, intangible values such as self-development, personal experience, and engagement with diverse cultural traditions are of central importance.