THE ROLE OF TRADITIONAL CULTURAL VALUES IN SOCIAL DEVELOPMENT OF INFORMATION ERA

Abstract

Introduction. The Information age peculiarities as knowledge, information, intellectual technologies and a new way of technological sphere organizing, which collectively influence the transformation of the socio-cultural environment, require the philosophical study. The aim and tasks of the article are to reveal the role of traditional cultural values and Information society values in the socio-cultural development in Information age. Research methods. The work uses sociocultural and computational methodological approaches in their dialectical unity, as well as general scientific methods and principles: the ascent from abstract to concrete; conformity and relativity; analysis and synthesis; generalization; deduction; induction, etc. Research results. In the information society, the moral-value identification of the individual is conditioned by the formation of a specific informational consciousness of the global world, which replaces the traditional moral and value orientations. During this substitution there is a sharp surge in the development of subcultures due to the depreciation of traditional culture. This leads to the strengthening of the role of small groups and the transformation of the nature of interpersonal relations in the direction of returning to the imaginative forms of socio-cultural existence. Such archaization acts as a kind of regression. The program of activity in it inherent in a state society has a character associated with the domicile culture and the domination of purely local worlds, in which relations are based on the emotions of people whose worldview was confined to personally familiar members of the local community being ignorant of development as a cultural value. Discussion. The axiological crisis of modernity problems were studied by Z. Baumann, K. Beid, R. Inglehart. Strengthening the crisis situation stimulates an abdication to achieve strategic goals and objectives, disintegrating private and public life, violating moral and traditional values. In its turn, the axiological crisis leads to the loss of socio-cultural identity that is intentional due to globalization processes. The axiological crisis and the loss of socio-cultural identity are completely interdependent, coexistent and inseparable processes. And since they exist in a single socio-cultural space, they can not be solved separately. Conclusion. In the modern world there are socio-cultural changes being structural in nature. The intergenerational process of values changing determines the gradual modification of the political and cultural norms of the modern post-industrial society. The shift from materialistic value priorities to postmaterialist ones, and, conversely, brings new problems to the forefront and in many respects serves as an impetus for finding of lost value bases.