METHODS OF TRANSFORMATIONAL RECONSTRUCTION IN THE COLLECTIONS OF ALEXANDER MCQUEEN FASHION HOUSE

Abstract

The aim is to study the methods of creative modelling (transformational reconstruction) used in the development of clothing collections of the Alexander McQueen Fashion House. Methodology. The systematic and visual-analytical approaches, as well as such research methods as abstraction, selection and analysis, comparative method, method of interpretation and systematisation of the results obtained were applied. Results. The work of creative directors of the world-famous Alexander McQueen Fashion House is considered. The models of the autumn-winter collection 2024, developed by the new creative director Sean McGuire and some collections created by the previous designer Sarah Burton, are analysed. Based on the analysis of constructive solutions, proportions, shapes and silhouettes, the methods of creative modelling used by the brand's craftsmen in the development of the collection's products are highlighted. It is established that the winter collection of 2024 used creative modelling methods based on working with geometric shapes and their integration into the form of clothing, as well as one of the approaches of transformational reconstruction - the transformation of sleeves, which was applied in two different variations. This approach to modelling is the basis for designing new collections of the Fashion House, as such methods were used by Sarah Burton when creating women's and men's clothing collections. It has been determined that when designing collections, she used such methods of transformational reconstruction as a screw cut and decorative and constructive division, namely the method of puzzle patterns with an acute-angled rectilinear form of division. The scientific novelty is to identify the methods and approaches of creative modelling used in the development of the collections of the world-famous Alexander McQueen Fashion House, which will make it possible to predict those methods of transformational reconstruction that will be relevant for designing new creative collections of designers. Practical significance. The studied collections and information material made it possible to identify the methods and approaches of creative modelling used by the Alexander McQueen Fashion House when designing clothing collections. The results can be used in further scientific research on modern modelling of clothes, in the creative activity of fashion industry specialists in the development of clothing models.