MODELING, EFFECT OF «ALIANCE OF RADICAL FORM» AND SKEVOMORPHISM IN THE DESIGNER’S FORM

Abstract

The purpose of this study is to analyze the features of modeling in design activities, consider the phenomena of skeuomorphism and the effect of radical form, their aesthetic factors and consequences in design practice in the context of the interaction of analogue / non-analog modeling in shaping. Methodology: the study uses methods of comparative analysis, synthesis, induction, deduction, extrapolation. Results: the range of opinions of specialists in the field of design on the interpretation of the concepts of «modeling», «model», «shaping» and the importance of modeling as a method of cognition and activity in design practice was clarified; the importance of non-analog modeling for the innovative activity of a modern designer, as well as analog modeling, which entails modification and improvement of existing samples, and the role of extrapolation methods, idealization, abstraction techniques, imitation, and imitation of form had been analyzed; we also analyzed the factors of popularity of design developments among consumers, in particular the functional feasibility, financial attractiveness and aesthetics of the product, namely the aesthetic aspects when it is first presented and contemplated by consumers. Scientific novelty: the phenomenon of the “radical form effect” has been studied as a result of consumers’ response to the fundamental novelty of the form and functions of a design product and the significance of skeuomormism in shape formation; the connection between skeuomorphism and the desire of the developer to soften the negativism of consumers regarding objects that are fundamentally new in function through the use of already familiar object forms, used and successfully tested in other products, but having only an external resemblance to the new product, is analyzed, and it is noted that in this way it is possible to overcome the barrier of information novelty. The practical significance of the study lies primarily in the fact that it draws attention to the phenomenon of the “radical novelty effect”, its influence on consumers of different ages, different educational qualifications and different cultural practices. Taking it into account allows you to make design activities more efficient.