CULTURAL CREATIVE POTENTIAL OF UKRAINIAN PYSANKA IN ETHNO-DESIGN

Abstract

The article examines the modern trend of using Easter eggs in the design of modern interior, taking into account their cultural potential. Purpose. To determine the possibilities of using Ukrainian Easter eggs in ethno- design to realize the potential of authentic Ukrainian folk art in modern interior design. Methodology. The research methodology is based on historical, analytical and systematic methods. The historical method is used to identify the peculiarities of the ethnosymbolism of Easter eggs from different regions of Ukraine. The comparative method is used to compare the similarities and differences between pysankas and traditional patterns. The semiotic method is used to identify and systematize the symbols that are most often depicted on Easter eggs. Results. The research results have shown that Ukrainian pysanka in the culture of modernity in the interior acts simultaneously as a material object, symbol and image, which at the same time has amuletic properties for its owner. The scientific novelty. It consists in an in-depth study of the cultural potential of Ukrainian Easter eggs as a carrier of the symbolic code of national art in ethnic design and the possibilities of its use in modern interior design. Practical relevance. Pysanka, being a decorative element of the interior, is also perceived by people as a talisman with a certain sacred meaning. The use of Easter egg compositions in modern interior design can support the traditions of making Ukrainian Easter eggs at all levels. Possessing a powerful potential for creating culture, pysanka as a part of folk art allows preserving Ukrainian traditions, shapes the mentality of Ukrainians in general and encourages everyone to self-knowledge.