PERSPECTIVES OF INTERACTIVE EXHIBITIONS DEVELOPMENT IN UKRAINE

Abstract

The article considers and analyzes one of the largest and largest Ukrainian interactive exhibitions. Examples of already existing exhibits and installations are given. During the work on the article it was discovered that currently there are companies specializing in the production of interactive technical elements for crowded events, such as exhibitions, fairs, as well as for various shops and museums. The definition of the very concept of interactivity as such, and its features from the exhibitions. Goal. The purpose of this study is to analyze the prospects for the development of interactive exhibitions in Ukraine, as well as to determine the most popular areas for these exhibitions. Analysis of the possibilities of modern equipment. Methodology. This article used a scientometric method (analysis of domestic and foreign experience in arranging and conducting interactive exhibitions). Results. The very concept of interactivity in exhibitions, as well as prospects for the development of this type of exhibitions in Ukraine on the basis of existing domestic and foreign counterparts are studied. The definition of interactivity is given. The most successful interactive exhibition in the history of Independent Ukraine has been analyzed and analyzed in detail. Scientific novelty. Prospects for the development of interactive exhibitions in Ukraine have been studied. As interactivity in exhibitions is a relatively new concept, at least for Ukrainian projects, this study is quite relevant today. Practical significance. Prospects for the development of interactive exhibitions in Ukraine have been studied. Examples of modern equipment necessary for holding mass events, such as fairs, exhibitions, museums, etc. are presented.