A Study on Developing a Taxi Service for Women to Decrease the Crime Rate

Abstract

The present study aims to understand the levels of women’s public safety and the demand for an exclusive women’s taxi service. The study is based on primary data collected from 52 female respondents (majorly working) of various cities including Bengaluru, Hyderabad, Delhi, etc. The five-point response category of the Likert type has been used for examining the responses. With the help of percentage analysis and various chart representations, data has been analyzed. The empirical results indicated that 67% of responses faced inconvenience during public transport usage. In fact, most of the women expressed their need for a women’s taxi service with additional safety features like a GPS tracking system, shatterproof glass, easily accessible emergency buttons, etc. and they are also ready to pay a premium amount for these features. This means that many of the women will choose an exclusive women’s taxi service over a regular taxi service if provided. Limitations and business models have also been discussed.