MODERN APPROACHES TO THE ORGANIZATION OF ACCOUNTING OF COSTS OF MARKETING AND MARKETING OF THE TRADE ENTERPRISE

Authors

  • Olena Andriivna Radchenko Національний авіаційний університет https://orcid.org/0000-0002-2387-2907
  • Iryna Vitaliivna Trush Національний авіаційний університет

DOI:

https://doi.org/10.18372/2786-5487.1.15868

Keywords:

cost accounting, accounting organization, marketing activities

Abstract

This article discusses the problem of organizing the accounting of costs for sales and marketing of a trading company. It is proposed to improve the existing system of accounting for the costs of sales and marketing of commercial enterprises in the direction of differentiating the costs of units directly involved in sales and those that perform marketing activities to promote sales and customer loyalty.

Published

2021-09-02

How to Cite

Radchenko О. А., & Trush І. В. (2021). MODERN APPROACHES TO THE ORGANIZATION OF ACCOUNTING OF COSTS OF MARKETING AND MARKETING OF THE TRADE ENTERPRISE. Actual Problems in the System of Education: General Secondary Education Institution – Pre-University Training – Higher Education Institution, 1(1), 212–214. https://doi.org/10.18372/2786-5487.1.15868

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Section

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