MODERN APPROACHES TO THE ORGANIZATION OF ACCOUNTING OF COSTS OF MARKETING AND MARKETING OF THE TRADE ENTERPRISE
Keywords:cost accounting, accounting organization, marketing activities
This article discusses the problem of organizing the accounting of costs for sales and marketing of a trading company. It is proposed to improve the existing system of accounting for the costs of sales and marketing of commercial enterprises in the direction of differentiating the costs of units directly involved in sales and those that perform marketing activities to promote sales and customer loyalty.
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