Antroposocial design-system (after materials of the innovative advertising)

Abstract

Introduction of man as in the design-system witnessed her structural integrated part antroposocial orientation. In the article essence of the antroposocial design-system opens up on the example of the innovative advertising with people. On the basis of approach by the systems the types of such systems are distinguished on the levels of individual, group and mass communication. It is set, that principles organization of the antroposocial design-system are a self-expression and presentation (at individual level), exhibiting and action (at group level), self-organization (at mass level). The got results prove that the antroposocal design-system is characterized by flexibility and polivariant development in the context of artistically-project culture.