STRUCTURAL-SEMANTIC TYPES OF INNOVATION IN THE LANGUAGE OF MODERN MEDIA

Abstract

The article deals with linguistic innovations selected from modern periodicals and electronic publications. The general tendencies that characterize the contemporary Ukrainian literary language, in particular in the mass media discourse, are emphasizeds. It has been found out that there are many innovations that have new forms and meanings, for example: bot, timlid, thrash, cash; as well as there are innovations in which the form is old, but lexical-semantic structure has expanded due to the emergence of additional lexical-semantic variants: «Green printer», social elevator, E-baby. Multistructural neologisms function in the language of the mass media.  Among them those tokens are productive that are formed by the prefix method of word formation, the special valence is marked by prefixes with reduced semantics:    de-, pseudo-, nedo- etc.