The concept of anti-crisis marketing in the context of digitalization

Authors

  • Михальченко Mykhalchenko National Aviation University
  • Yurii Tokar National Aviation University

Keywords:

crisis, anti-crisis marketing, marketing tools

Abstract

The concept of anti-crisis marketing in the context of digitalization is analysed. The components of anti-crisis marketing and main characteristic aspects of marketing tools are provided.

Additional Files

Published

2025-03-28

Issue

2024: XI Всесвітній конгрес “Авіація в XXI столітті” – “Безпека в авіації та космічні технології”

Section

Economics and business administration in aviation