AGGREGATE MARKETING TOOLS AND DIPLOMATIC IN PROMOTING THE EFFICIENCY OF INTERNATIONAL TRADE AND ENERGY SECURITY UKRAINE

Abstract

 Necessity of focusing of marketing’s strategies on the whole providing of public efficiency of foreign trade, in particular in the field of energetic resources and national economic security are grounded. Offered approach to determination of efficiency of marketing’s and diplomatic measures with application of function of the external pricing and coefficients of volatility of external environment. It is marked that an inadequate incorporation of marketing’s strategies in the diplomatic mechanism of maintenance of deliveries of gas from Russia and Turkmenistan bears threats of an economic security of Ukraine.