DIGITAL MARKETING AS THE BASIC ELEMENT OF MARKETING STRATEGIES OF THE GLOBAL EXPANSION OF INTERNATIONAL COMPANIES
Keywords:
digital marketing, tools and channels of digital marketing, marketing strategy, penetration into foreign markets, social media marketingAbstract
The article analyzes the use of digital marketing as a priority instrument for the expansionof international companies in foreign markets and defines the international and domestic experience of its use;determining the nature of the impact of the use of tools and channels of digital marketing on the decisionmakingprocess within the international companies.References
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