MODEL OF PROFESSIONAL PREPARATION FOR MARKETING FACILITIES IN COLLAGES

Abstract

This article is devoted to the problem of professional education. The author develops a model of professional training of future marketing specialist in colleges which involves the implementation of (diagnostic-motivational, procedural-activity, reflective-correctional) purposeful work with the applying complex of certain pedagogical conditions. The developed model consists of methodological-objective, technological-procedural, diagnostic-productive blocks, which were consistently implemented at each stage. The methodological-objective unit provided definition of strategic and tactical goals reflected the normative base (standards, educational programs), approaches and principles, which serve as the basis for training of future marketing specialist in colleges. The technological-procedural unit of the model was aimed at forming the readiness of future marketing specialist to professional activity and was carried out within the pedagogical process by various forms and methods of training. The diagnostic-productive block of the model provided a system of criteria that ensure the ability to determine the levels of marketing specialist training. The process of professional training formation provided for the full and effective implementation of the integral components of the created educational-professional-activity environment. During the creation of the model of professional training, the author aimed to reflecttheholistic educational process. This process is the basis of the shaping experiment to verify the effectiveness of professional training formation of future marketing specialist in colleges