FEATURES OF EVOLUTION MEDIA MARKET IN THE GLOBAL ECONOMY

Authors

  • А.В. ЧУЖИКОВ ДВНЗ «Київський національний економічний університет ім. В.Гетьмана»

Keywords:

media market, television market, marketing, creation of value chain for television products

Abstract

 The article covers the specificity of the media markets evolution in the global economy. The character of interdisciplinary interaction of sciences is studied, as well as the positions of its economic and marketing components is assessed. Main stages of global media market development are detected.

Author Biography

А.В. ЧУЖИКОВ, ДВНЗ «Київський національний економічний університет ім. В.Гетьмана»

аспірант, лінійний продюсер телеканалу «СТБ»

References

Scannell P. Media and Communication// Paddy Scannell. - London: Sage, 2008. – 303 p.

Mitchell. L. Production management for television/ Leslie Mitchell. – NY: Routledge, 2009. – 115p.

Küng L. Strategic management in the Media. From Theory to Practice/L. Küng. – London:Sage, 2009. – 248 p.

Downloads

Issue

No. 2 (2011)

Section

Статті