INTERNATIONAL MARKETING AS THE BASIS OF DEVELOPMENT OF INTERNATIONAL BUSINESS
Keywords:
international marketing, international marketing strategies, international business, world economic system, globalizations not processes, efficiency of the international marketingAbstract
In the formed situation on world levels success of functioning of any participant of international business regardless of type of activity is in direct connection from his ability to react and right trace any changes which take a place in external surroundings, both at world level and at the level of separate national economy, which are target markets for forming and realization of projects of international bisnes-processes. There is a necessity of scan-out of these changes and reflection of them at general strategy of development, to the commercial and commodity policy at the international market as the proper administrative decisions, success of which in the considerable degree of depends from the effectively formed international marketing strategy, and also control the system..References
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