ADAPTATION OF THE EU EXPERIENCE OF IMPLEMENTING INTRAPRENEURIAL STRATEGIES BY UKRAINIAN ENTERPRISES

Authors

  • Лариса Леонідівна Литвиненко Інститут економіки та менеджменту Національного авіаційного університету

Keywords:

intrapreneurial strategies, entrepreneurship, intrapreneurship, innovations

Abstract

The article outlines the key criteria, main directions and problems of ensuring successful implementation of intrapreneurial strategies by Ukrainian enterprises through adaptation of the EU experience. The necessity of ensuring innovative entrepreneurship development by Ukrainian companies using intrapreneurial strategies, allowing forming of sustainable competitive advantage on the base of leadership, high level of corporate ethics, lifelong learning, participatory management, use of optimal motivation mechanism and creating integrated communication system was grounded.

Author Biography

Лариса Леонідівна Литвиненко, Інститут економіки та менеджменту Національного авіаційного університету

к.е.н., доцент кафедри МЗЕД ІЕМ НАУ

References

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Published

2015-02-11

Issue

No. 39 (2014)

Section

Статьи