METHODOLOGICAL APPROACHES TO THE RESEARCH OF THE PROBLEMS OF IMPLEMENTING STRATEGIC COMMUNICATIONS OF THE MINISTRY OF DEFENSE AND ARMED FORCES OF UKRAINE USING SOCIAL NETWORKS

Abstract

Ensuring national stability largely depends on the developed and effectively implemented strategic communications system of the Ministry of Defense and the Armed Forces of Ukraine. This system, being of a national scale, plays a key role in maintaining national security at all levels — from the national to the individual. The basis of its effectiveness is extensive interdepartmental interaction and cooperation, as well as the active use of social networks as a tool for achieving strategic goals. The article focuses on the study of methodological approaches to the study of strategic communications of the Ministry of Defense and the Armed Forces of Ukraine through the use of social networks. The purpose of the article is to research the methods and means of building a system of strategic communications of the Ministry of Defense and the Armed Forces of Ukraine using social networks. Using complex methodological approaches, including content analysis, cluster analysis (taxonomy) and assessment of the impact of information campaigns on public opinion, criteria and indicators of the effectiveness of social media use are determined. The results of the study include the development of a methodology for evaluating strategic communications, the identification of effective communication strategies in social networks, and proposals for optimizing interaction with target audiences. Special attention is paid to the application of cluster analysis (taxonomy) to evaluate the data of hostile content in social networks, which is a novelty in the field of strategic communications research. This method allows not only to detect and analyze hostile information campaigns, but also to develop effective countermeasures. The theoretical and practical significance of the research lies in the in-depth understanding of the mechanisms of influence of strategic communications through social networks and the development of methodological recommendations to ensure information security. The conclusions of the article can be used to improve the strategic communications of the Ministry of Defense and the Armed Forces of Ukraine, with the aim of effectively resisting information threats and influencing public opinion in the conditions of the modern information space.