GLOBAL MEDIA AND NATIONAL IMAGE: THE CASE OF UKRAINE IN BBC WORLD AND CNN INTERNATIONAL
Keywords:
image of the country, informational resources of the state, global media, BBC World and CNN International, world informational processes, brand of UkraineAbstract
The article is devoted to the problem of media factor in the process of national image creation in global media with the case of Ukraine’s coverage on BBC World and CNN International. Firstly, the article focuses on the fact that the national image is one of the key-elements of the foreign policy which could affect essentially the relations of the state with other actors on the international scene. Secondly, there analyzed the impact of globalization on mass media, which today have a decisive role in the process of creation and promotion of national images abroad. This work analyses the news about Ukraine during the first half of 2010 on websites of BBC World and CNN International and proves the importance of media factor in the process of building the brand of Ukraine, which is prevalently negative today.References
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