Stages of developing a strategy for business development

Authors

  • Valentyna Shulgina National Aviation University
  • Daria Popyk National Aviation University

Keywords:

Sustainable development, business strategy, economic aspects, environmental awareness, social responsibility, long-term goals, financial stability, marketing goals, operational goals, action plan, integration, competitive advantages, sustainable business, mission and vision

Abstract

The text considers a sustainable business strategy as a necessary element for achieving lasting success in the face of today's global challenges. It outlines the main stages of developing a sustainable strategy, such as defining the company's mission, vision and values, setting long-term goals, as well as financial, operational and marketing objectives.

Additional Files

Published

2025-03-28

Issue

2024: XI Всесвітній конгрес “Авіація в XXI столітті” – “Безпека в авіації та космічні технології”

Section

The Transformation of Journalism and Advertising in the Context of Informatization the World