TY - JOUR AU - Malynka, Dr Oksana AU - Tomlins , Dr Richard PY - 2023/02/24 Y2 - 2024/03/29 TI - WE TEACH SOCIAL MARKETING CREATIVELY: THE EXPERIENCE OF PARTICIPANTS OF THE «NORWEGIAN PROJECT» JF - Distance Education in Ukraine: Innovative, Normative-Legal, Pedagogical Aspects JA - DEU VL - 1 IS - 2 SE - DO - 10.18372/2786-5495.1.17332 UR - https://jrnl.nau.edu.ua/index.php/DEU/article/view/17332 SP - 272-281 AB - <p><em>The essence of social marketing and the specificity of its teaching to the participants of the Project of Social Adaptation and Facilitation of Military Veterans (the so-called «Norwegian Project») are explained. Successful case studies of social marketing campaigns and why they work, including how they reflect the «4 P's» of social marketing are described.</em></p> ER -