Advertising of fashionable costumes as specific channels communication

Authors

  • N. V. Mirgorodska Kherson National Technical University of Ukraine

DOI:

https://doi.org/10.18372/2415-8151.1.5973

Keywords:

Fashion, functions of suit and fashion, theory of communication.

Abstract

General descriptions of the phenomenon as fashionable suit are analyzed in publication. The features of its usage are marked in advertising as specific channel of communication.

Author Biography

N. V. Mirgorodska, Kherson National Technical University of Ukraine

Mirgorodska N.V., a graduate student Kherson National Technical University of Ukraine

References

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Kositskaya F.L. Katalog modyi kak simfoniya diskursov / Seriya: Gumanitarnyie nauki (filologiya) // Vestnik TGPU, 2006. Vyipusk 9 (60). - S. 35-40.

Grusman M.V. Moda kak fenomen kulturyi i sredstvo sotsiokulturnoy kommunikatsii: Av-t. dis. ... Kand. kulturologii: 24.00.01 - teoriya i istoriya kulturyi / M.V. Grusman. Sankt-Peterburg, 2010.

Pocheptsov G. Teoriya kommunikatsii / G. Pocheptsov. - M .: Iz-vo «Vakler», 2001. - 654 s.

Sharov K.S. Moda ot antichnosti do HH veka: igra v protivostoyanie gendernyih strategiy / Seriya 7. filosofiya // Vestnik Moskovskogo universiteta. - # 3. - 2006. - S. 107-128.

Published

2012-12-25

Issue

Section

Статті